Professional Network Visibility Surge: Women Discover Better Results When Presenting as Male Users
Do your professional networking followers recognizing you as a thought leader? Do numerous respondents praising your insights on growing your venture? Do recruiters reaching out to explore opportunities?
If not, the explanation might be your gender.
The Test: Modifying Gender Identity to achieve Better Visibility
Numerous female professionals participated in a collective professional network test this week after popular discussions indicated that changing their profile gender to "man" boosted their network presence.
Other testers rewrote their professional summaries to include what they called "bro-coded" terminology - adding results-driven professional jargon like "propel", "transform" and "expedite". Anecdotally, their visibility also improved.
Systemic Preference Questions Brought Up
The engagement increase has led some to speculate whether an inherent sexism in the platform's system prioritizes male users who employ online business jargon.
Like most major social media platforms, LinkedIn utilizes an algorithm to determine which posts are shown to which users - boosting some while suppressing others.
Platform Response
In a recent blog post, LinkedIn acknowledged the phenomenon but claimed it does not factor in "demographic information" when determining content distribution. Instead, the company explained that "hundreds of signals" affect how content are received.
Changing gender on your profile does not affect how your posts appears in results or timelines.
Personal Experiences
Simone Bonnett, who changed her pronouns to "male pronouns" and her profile name to "Simon E", reported remarkable results.
"The numbers I'm observing show a 1,600% increase in visitor traffic and a thirteen-fold jump in impressions," she noted.
Another professional, a marketing expert, began experimenting after observing her reach decrease substantially.
The Process
- First, she modified her gender to "male"
- Then, she used artificial intelligence to rewrite her professional summary using "male-coded" wording
- Finally, she recycled old posts with similar "assertive" style
The outcome was immediate: a 415% increase in visibility within seven days.
The Downside
Although the success, Cornish voiced unhappiness with the method.
"Previously, my posts were more personal - concise and insightful, but also warm and relatable," she stated. "Currently, the masculine version was assertive and self-assured - like a Caucasian man being overly confident."
She abandoned the experiment after seven days, saying "Each day I continued, and outcomes improved, I became more frustrated."
Mixed Results
Not all testers encountered positive outcomes. Cass Cooper who changed both her profile gender to "man" and her race to "white" described a decrease in reach and engagement.
"We understand there's algorithmic bias, but it's extremely difficult to understand how it functions in specific cases or why," she commented.
Wider Consequences
These tests occur alongside ongoing conversations about LinkedIn's unique role as both a professional network and community site.
Recent changes in recent months have apparently resulted in female creators experiencing markedly lower exposure, leading to unofficial tests where identical content by male and female users received vastly different audience engagement.
System Details
According to LinkedIn, the platform uses AI systems to classify and distribute posts based on multiple factors, including post content and the user's professional identity.
The company claims it regularly evaluates its systems, including "examinations of inequalities based on gender."
A spokesperson suggested that current reductions in some users' reach might stem from higher volume due to more content on the platform.
Changing Landscape
As one participant observed, "bro-coding" appears to be increasing on the platform.
"People often view LinkedIn as more professional and polished," she remarked. "This is evolving. It's becoming increasingly aggressive and unpredictable."